This has to do with the fact that only one-third of total sales are planned, and eye-level visibility is a major factor in driving impulse purchases. The core principle is that best-selling products are allocated the largest amount of prime eye-level shelf space, the area from which the majority of sales occur. With a planogram to help guide the process, retailers, vendors, and category managers can coordinate the products that best suit finite shelf space, given set product sizes and other information. Today, that database includes approximately 1.5 million images, with a 21 percent change rate annually. With Bob and Phyllis Cohen having pioneered planogram software in 1980 with “Spaceman,” Gladson Interactive developed the first ever nationwide product database spanning product package images and dimensions in 1985. Within a contemporary context, planogram development involves category managers, or merchandising specialists, utilizing planogram software in tandem with category movement data and databases that contain color images and information such as product dimensions. With roots in retail extending to the Chicago of the 1960s, Ted Gladson was a pivotal figure in the creation of planograms, a means of bringing order and focus to the shelving of products. Ted Gladson, RPh, is a longtime Chicago entrepreneur who is known for having developed scientifically informed product merchandising strategies that dominate retail settings to this day.
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